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Digital Marketing #101

Published on : 13,Jun 2019


Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic - but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of result is what Digital Marketing is all about - Ensuring survival for your business.


What is Digital Marketing?

Digital marketing is the advertisement of the products or services mainly using the internet. It also includes marketing through mobile phones and display advertising. As 2019 approaches the digital marketing that holds within SEO, Social Media, PPC, Content marketing and more is witnessing a big change.


How Does Digital Marketing help?

There are new digital marketing trends that are evolving in the current high-tech and internet-connected era, small and medium business is doing everything they can to keep up for the rest of society. Traditional street-side business is either changing their business models to an online one or are beefing existing with new digital marketing strategies and producing a great deal of profit in the online marketplace.

In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.

The following 11 reasons will show you why the use of digital marketing is not an only investment-wise decision but also an effective marketing channel that can help you grow your business.

  • It gives the chance to promote their product/business irrespective of their scale

  • Digital Marketing is more cost-effective as compared to traditional marketing sources.

  • It delivers conversion. (marketing products and services online measures success by the per cent rate of incoming traffic gets converted.)

  • Digital marketing generates better revenue as compared to traditional sources as we can control whom to target. 

  • It promotes interaction with the targeted audience. (provides the customer with proper engagement points and gives an insight into what the audience want)

  • It Builds Reputation (Delivering what you promise and developing relationships with the targeted audience)

  • It Provides Better ROI (Returns Of Investment) for marketing investments (Generates a steady flow of target traffic that converts into sales & leads)

  • Digital Marketing earns people’s trust through constant impression psychological technique which is highly unlikely to happen in offline marketing such as newspaper ad. 

  • Attracts people to take favourable actions (Use clever and innovative ways to attract conversion using call-to-action)

  • It makes you ready for the global ecosystem of interconnected devices like tablets, smartphones, gadgets & more through the internet 

  • Ensure online business survival. (online business will come to exist)                                                                                                                                                                       

What is included in Digital Marketing


  • Search Engine Optimization

    • Search engine optimization refers to the visitors who arrive at a website by clicking search results leading to that particular website. Using a web analytics program, a website's overall search engine traffic can be segmented to show the percentage of search engine traffic for individual web pages or site sections
  • Search Engine Marketing

    • Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads also known as shopping ads are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

  • Content Marketing

    • Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. Content marketing is an ongoing process that focuses on communicating with your customers without always selling.

  • Social Media Marketing

    • Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

  • Affiliated Marketing

    • Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others (usually through your blog), and earn a piece of the profit for each sale that you make.

  • Email Marketing

    • Email marketing has long been a pillar for any business attempting to generate sales via the internet. It provides direct contact with clients and allows you to drive prospective customers to your website. In a few simple steps, you can provide updates, exciting news, reminders, etc. to your customers in a matter of minutes. At the same time, you can use these newsletters as printable, direct mail pieces or even flyers.


How does Digital Marketing Work?

It’s easy to define digital marketing but not easy to understand how digital marketing works?

As we all know that Digital marketing is about using digital channels and digital platforms for business promotion and marketing.

Digital marketing works by integrating digital channels and digital marketing techniques like SEO, Social Media Marketing, PPC, Email marketing and many other digital marketing techniques to attract target audience and then convert them to customers.

Digital marketing works by attracting potential customers towards your website or a blog and then encouraging them to buy your products.

You can use SEO or PPC campaigns to attract target audience on your website and capture leads or encourage them to buy from your website.

Social media can be used to engage with the target audience to build a brand or create business awareness.

This is how you can use digital marketing to communicate with your digital audience and you can make digital marketing work for your business.

People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing is the method in which you can provide it.

The major sources where digital ads are placed is Google network and Facebook which are the leading website in the world. When you search online for anything, your activity is logged by the website which is used to retarget you with similar product ads. If you click on it then you will be redirected to the website where you can learn more about the product.

So basically, online marketing is more cost effective as one can target the right audience from the comfort of their home.





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